This was first made for a family member who had a scalp so itchy they went to bed with olive oil and cling wrap around their head. It took 6 months of trialling until we banished the cling wrap to the kitchen for good.MooGoo Scalp Friendly Milk Shampoo has now become one of our best selling products. MooGoo use natural ingredients combined with ingredients to control the micro-flora of the scalp that can cause scalp problems for many adults and children. Fragrance Free. pH BAlanced. Natural Cleansers.